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Workshops

Working prototypes by Friday, not strategy decks.

1500+ professionals trained · Half- to two-day formats · 8 to 24 participants

Workshops for Commercial Excellence and Medical Affairs leads who want a working prototype by Friday, not a strategy deck. Live builds with your team's actual content as input.

Flagship workshops

Four formats, one standard.

Each workshop is adapted to the team and outcome. Half-day, full-day, or two-day. In-person or hybrid. The result is always something the team can use the following Monday.

Full-day · Commercial leadership · 8 to 20 participants

ABC+ Content Strategy

Use the ABC+ framework to turn scattered content output into a reusable system across markets. Output: a draft content architecture and a clear handover plan for the team to implement.

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Half or full-day · Marketing & medical · 6 to 18 participants

Practical AI Adoption

Designed for teams stuck in the demo stage. Move from interest to a governed pilot. Output: two concrete use cases, an internal rollout plan, and a governance checklist.

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Full or two-day · Cross-functional · 8 to 24 participants

Omnichannel Reset

For teams already running omnichannel programs that feel busier than they should. Output: a reset that swaps channel obsession for journey clarity, with named priorities for the next quarter.

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Half-day · Leadership · 4 to 12 participants

Better Questions

A senior leadership session built around naming the actual problem. Output: a short list of better questions the team agrees to bring into the next stage of the work.

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AL

We came in with seven priorities. We left with three, and the three were the right three. That clarity is worth a quarter of project work.

Workshop participant · Global brand lead, AddLife portfolio · 2024
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Have a topic in mind that is not listed?

Many workshops are designed bespoke. Tell me the team, the topic area, and what you would like the day to produce.

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