Check availability
AI in commercial pharma

Real workflows for senior teams. Practitioner, not consultant.

20+ years in pharma commercial · 60+ keynotes · 22,000+ webinar viewers

Ten years on the floor with the teams who execute. AI delivered as workflows your team can ship Friday, not strategy decks they leave in a drawer.

10+ INTERNATIONAL CONGRESSES · 22,000 VIEWERS · 117 COUNTRIES · GALDERMA · ASTRAZENECA · NOVO NORDISK · ABBVIE · OTSUKA · ADDLIFE
The work

Four areas, one thread: judgment under pressure.

01

Practical AI in regulated work

Not AI as spectacle. AI as workflow, governance, and better decisions inside the constraints pharma teams actually operate under.

Sessions →
02

Omnichannel that respects the customer

Not channel count. Relevance, journey logic, and the patience to do fewer things better. The version that holds up six months after the kickoff.

Sessions →
03

Content systems built to scale

Fewer assets, sharper narrative, and frameworks like ABC+ that turn scattered output into a system teams across markets can actually reuse.

Workshops →
04

Commercial excellence without the cliche

Clearer choices, better questions, and the kind of team movement that comes from genuine clarity rather than another slide template.

Workshops →
Three formats

One standard. Three ways to bring the work into your room.

Keynotes & talks From short keynote to extended session

Sharp thinking, plainly delivered.

Audience-aware sessions that improve internal conversation. Designed to leave a room better equipped for the next decision, not just briefly energised.

View talks →
Workshops Half- or full-day(s)

Structured working sessions.

Hands-on formats that turn broad topics into clear decisions and realistic next steps. Built around frameworks like ABC+ that hold up after the room empties.

View workshops →
Moderation Panels & congresses

Better questions on stage.

Sharper panels, more audience value, fewer wasted minutes. The version of moderation where the audience leaves with something other than the agenda they walked in with.

Learn more →
In the room

What teams say after the session.

AS

The clearest framework I have seen for thinking about AI in commercial pharma without losing the regulated reality of how we actually work.

Workshop debrief · Global commercial team, top-10 pharma · 2024
RM

We came in with seven priorities. We left with three, and the three were the right three. That clarity is worth a quarter of project work.

Workshop participant · Global brand lead, AddLife portfolio · 2024
PT

The audience asked better questions than usual. That is the test.

Congress organiser · Pronovea Europe · 2023
Fredrik Holmboe
A short context

Why this work matters to me.

Back in 2012, a period of stress-related exhaustion changed my direction. I decided to contribute to better processes, frameworks, and collaboration in the pharmaceutical world. That decision has shaped everything since. The writing. The speaking. The workshops. The way I think about what makes a session actually useful.

Read the longer version →

Field notes

Useful thinking, not noise.

Occasional notes on practical AI, commercial excellence, and what actually changes inside pharma teams. Sent when there is something worth sending.

Handled per the privacy policy. Easy to unsubscribe.
Booking

Looking for a speaker, workshop leader, or moderator for your congress?

The fastest path is a short conversation. A few lines about your situation, your audience, and your timing. I reply within 1 to 2 business days.

Check availability
>
Skip to content