När ett begrepp som ”multichannel marketing” blir en allt tydligare del av företagets vardag och påverkar många olika avdelningar, krävs en ökad digital medvetenhet hos de anställda. I en artikelserie...24 September, 2016
Säljaren som klev in på kontoret efter många år på fältet. Idag hjälper jag läkemedelsbolag inom digital strategi och transformation, sälj & (digital) marknadsföring.
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Fredrik is a digital native with a fully charged and long lasting battery. Choose to work with Fredrik if you would like to benefit from his multichannel marketing skills. In addition, he will rub his positive attitude on everybody who is getting close to him.
Fredrik has now been with us on Biogen for almost 1½ years and I like to write an recommendation about him. I was part of the product team that Fredrik led and in his role as a team leader he had a great ability to both lead, take initiative and really create an extraordinary good team atmosphere. He’s a creative person full of good ideas, solutions and at the same time he has a structured approach, these abilities combine to solve tricky situations. He is mindful to peoples’ situations and lends a helping hand when needed so that deadlines are met in time. If given the chance, I would really like to work with Fredrik again.
Fredrik is an experienced marketer with an extensive knowledge within the multi channel marketing field. He is dedicated and meticulous in his way of working and are handling the strategic thinking as well the tactical planning. Fredrik is an excellent team player and I appreciate a lot to work with him.
I was working with Fredrik during one and half year on several Digital projects. He demonstrated strong Marketing background with a clear concept of the importance of Digital technologies in the company. Fredrik also took the additional role of Multi-Channel Lead where his creativity, out-of-box thinking, communication and problem-solving skills allows him to cope successfully with all challenges. I can recommend Fredrik as a colleague to any company who needs a professional in Digital Marketing area
Fredrik's strategic marketing experience and positive attitude always makes it a true pleasure to work with him. I can wholeheartedly recommend Fredrik to anyone looking for a smart and talented digital marketing professional with a solid eye for strategy, contextual marketing and user experience.
I worked as a global counterpart to Fredrik, generally interacting with him in strategic brand discussions. I was impressed with his thoughtful consideration and analysis of market data and messaging. I really appreciated his commitment to the business and his enthusiasm for integration with the global / regional marketing teams. And I valued the collaborative approach he took with his country marketer colleagues; respectfully listening to multiple perspectives but not being afraid to jump in and add his own perspective.
Fredrik is a sophisticated and creative marketer that was assigned to the top Brand for our company. He approached his work with a very strategic mindset, was able to pull out very specific market insights from data, and create and execute plans that had a very positive impact on the overall business. Not only was his marketing ability impressive, but his collaboration with the wider marketing network across Europe helped to further the Brand elsewhere as well. I highly recommend Fredrik based on a clear set of marketing competencies that were very visible to me and my interactions with him!
Fredrik Holmboe has been product manager for Tecfidera and Multi Channel Lead during his almost 1,5 year at Biogen Sweden. During Fredriks produktteam leadership Tecfidera has become the market leader MS treatment. Fredrik master the product manager role and responsibilities well. Fredriks strongest competence are within digital communication and marketing. He has significantly increased our internal competency within this area and has been key in leading digital projects. I can recommenced Fredrik for future assignments as digital project lead or product manager.